The sign at Exit 77 on the I80/I90 toll road in South Bend is one of the most iconic landmarks associated with Notre Dame Football. To many, it symbolizes the team's unwavering commitment to the spirit of excellence that has been the foundation of their success over the years. For fans of Notre Dame Football, the sign is more than just a tribute to a legendary team; it is an integral part of the University's history and culture.
The sign has become a beloved tradition for many fans, as evidenced by the countless photographs taken of it each year. For many, seeing the sign as they pass by reminds them of past games, championships, and players that have shaped the University's storied history. It is a powerful symbol of Notre Dame's spirit and its remarkable commitment to excellence.

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I80/I90 IN Toll Road Navigation

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Moreover, the sign has become an important source of pride and solidarity among fans. Every time they see it, they are reminded of their shared passion and connection to the University. This sentiment was even echoed by the former Fighting Irish Head Coach Lou Holtz who said, “You can’t miss it. I know it when I see it... The Exit 77 South Bend Notre Dame sign reminds me of all we have been through together.”

Clearly, the sign at Exit 77 has become much more than just an homage to a beloved football team. It has become an enduring part of Notre Dame's culture and will continue to bring together fans from around the world for many years to come.